INOVIC CRM Engineering

Selling technology, not product.

About Us

Welcome to the world of cranes…


INOVIC CRM Engineering is one of the acclaimed Industrial Crane manufacturer from India. The company is driven by engineers with sound technical knowledge, and blend of vast experience in the field of Industrial Crane.

We manufacture wide range of cranes in India for various applications to meet the requirements of core sectors in India and abroad - Steel, Power, Construction, Cement, Shipyard, Fertilizer and Petrochemical, Heavy & General Engineering.

We understand that optimum productivity coupled with maximum operating reliability is the clear requirement of our customer; hence we take countless efforts to ensure these requirements are met with our continuous innovation and quality. Our aim is to provide maximum customer benefit.

We are at the forefront of crane building industry; it's because of three main factors:

  • A focus on technological advancement through highly experienced design engineers and R&D.
  • Our commitment to customer care that goes far beyond the sale. Technical service support is a key component of our solutions offering.
  • Our focus is to develop and continuously upgrade technology for thereby creating efficient and reliable product which will satisfy our customers needs to the fullest.

ICE is committed to provide excellent and proactive service to eliminate the downtime and be there on call 24/7. We have continuously increased our R&D investments. Safety and quality remain high on our agenda and we are committed to incorporate these into every aspect of our culture. Our unbeatable combination of reliability, innovation and technically superior products delivers great values and performance.

We believe that our employees are the innermost strength and central to our success; hence we continuously invest in training and in developing their technological and leadership skills to provide better services and products. Specialised workforce, experienced technical staff, excellent systematic documentation and a strong after sales service make INOVIC CRM Engineering. the preferred choice of customers.


Over the years we have gained specialization in designing and manufacturing of the crane to suit the application and environment in which your crane will be working.

Vision Statement

We aim to acquire the largest share of the crane business in all the segments across the Globe.

Mission Statement
To become the most successful and respected Company by consistently manufacturing quality cranes at most competitive cost and achieve customer delight across the Globe.
Corporate Social Responsibility
Social Initiatives

We have taken many initiatives towards community upliftment by supporting the underprivileged and weaker sections of society. We firmly believe that education leads to empowerment and self-reliance. The Company has been sponsoring educational aids to the economically and socially under-privileged students at the rural schools and engineering colleges. We recruit and train socially disadvantaged students, empowering them with specialised skills while improving their employment potential

With an endeavour to bring happiness among the poorest masses of the society.